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Tuesday, April 23 2024

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If you're a new business owner looking to make their mark online, or a marketing manager or technical developer in need of greater knowledge of search engine optimisation, book your place on a Promote SEO training course today at our Head Office Wokingham, Berkshire!

Expert SEO Training From Industry Leaders

The team at Promote are experts in everything to do with search engine marketing. We've used our skills to get our clients on page one, position one, of major search engines and we can pass our knowledge onto you.

Over the length of the course, we'll give you fast track knowledge of how to implement proven, ethical techniques to get you up to speed with industry best practice. The whims of Google can be fickle so making sure you're trained to deal with their ever changing algorithms is essential for online success.

Your course leader will also run through a number of wider ranging aspects that affect search optimisation. We will also discuss your current website to note what can be improved, and how to work search engine optimisation into your overall online marketing strategy.

Why Do You Need SEO Training?

If your website isn't visible on the front page of major search engines, it may as well be invisible. Search engines are responsible for directing 80% of traffic towards sites. Getting to the top spot on Google, plus other engines, means more visitors, more conversions and, ultimately, more profit.

Our web optimisation course is a great place to start learning all you need to know to shoot up the rankings. We'll make sure you learn only the proper procedures to ensure your improved rankings are natural and in line with what Google expects. This is known as White Hat SEO. We'll also point out what techniques to avoid so that your website doesn't receive a potentially devastating search engine penalty.

Overview Of Our Search Engine Optimisation Training Course

Promote only ever books 5 delegates on any one course. This way, we can go into more depth to your site's specifics. It also allows attendees more time to ask questions and get to grips with the provided course materials.

Morning session:

Introduction to Search Engine Optimisation

• The history of Google.
• SEO Concepts and terminology (for example Landing Page Optimisation (LPO) Conversation Rate Optimisation (CRO))
• Significant Google Algorithm Updates, Panda, Penguin and Hummingbird
• The structure of a successful SEO digital marketing campaign

Research and Strategy Phase

• The importance of keyword research
• How to carry out competitive analysis - KEI (Keyword Efficiency Indexing)
• Deciding primary keywords and secondary keywords
• Introducing long tail keywords

On page SEO factors

• Technical aspects of onsite SEO, W3C, WAI, HTML improvements, Page Speed, Crawl Errors, Duplicates, Robots.txt, XML Sitemap, Site Messages
• Content Marketing
  • Landing Page Optimisation (LPO), Blogs
  • How to tweak/improve on pages that are already ranking
  • Titles, Meta Descriptions, Friendly URLs
  • Authorative Copy
  • Real Time News Copy
  • Natural Copy

Afternoon Session:

Off Page SEO Techniques

• Backlink Analysis and acquiring high quality natural backlinks
• Citations
• Outreach - Blogs, Social Media, Forums
• Reviews
• Article and Press Release Syndication
• Page Rank (PR) Leakage and PR Channelling

Your Website

The second part of the training will be focused on your actual website. What you have learnt in the morning and the first part of the afternoon will be applied to your actual website. In addition, the SEO Trainer will apply their own knowledge/expertise and provide insights for you to take away and execute. As the maximum number of delegates is 5 this allows you to have one to one consultation of your own website.

Where Can You Sign Up?

Sounds useful? Our courses are ideal for attendees of all skill levels so even if you've been dealing with online marketing for years, but need a quick refresher, please get in touch! We're situated in Wokingham, near Reading, in the South of England and are very easy to find. However, if you are not based in Berkshire we can come to you if it is easier. Just let us know where you are based and how many delegates there are.

To enrol on one of our SEO training courses, simply get in touch with us today. Click here to be taken through to our contact page which is full of all the details you need or call us on 0118 360 1002 . Promote runs courses on certain dates, so do get in touch to learn when the next one will begin. We look forward to training you soon!

Will I be given a training manual?

Yes you will be given an in depth training manual and the presentation to take away

Will lunch be provided?

Yes lunch will be provided. In addition, as much tea, coffee and biscuits as you like and at the end of the day you are more than welcome to have a drink with us in our own bar in our Offices and have a game of Pool or Ping Pong with us.

Are the trainers fully qualified?

Yes they are. All of our trainers work on real life digital marketing campaigns getting results for our clients. That's what makes our training sessions different. Our trainers use real life customer scenarios, in addition to teaching the techniques that you require. If applicable to the training course your teacher will be Google Qualified, for example for our PPC and Google Analytics training courses