What do we look for in a SEO Audit?
- Improved on-page SEO - Having quality content, headings and internal site links as well as frequent and fresh content contributes to a successful page 1 search result.
- Bounce Rate - Bounce rate is a SEO conversion killer. If Google sees people bouncing from your page in the search results, it's a clear sign that you are not a result for their users and Google will quickly drop you from page one.
- SSL Certificate - If you have an SSL Certificate installed you will rank higher on Google. SSL stands for Secure Sockets Layer and is a form of security for websites that protects your customers information, passwords and credit card numbers.
H1 Tag - This is your page headline which tells Google what each page is about. You only need one per page - any more then Google won't know what to prioritise, and will penalise your site as a result.