As we enter the month of March, it is very important that businesses look to the future and consider how they can adjust their SEO marketing campaigns to meet the needs and challenges of 2018.
However, the world of digital marketing can be confusing and challenging for some. So, for those in need of advice, here is a list of four suggestions to give you a helping hand.
4 Suggestions For SEO In 2018
- Focus On Providing A Good User Experience.
Even though we move through a new year, many SEO concepts from previous years remain the same. This is true with regards to providing your users with a good user experience. Indeed a good user experience may increase the chance of people engaging with the pages that they visit on your website.
If you're unsure about what factors can affect the user experience of your website, start small. Consider the loading speed of your website, if it takes a long time to load, visitors could get bored, press the back button and click on another link in the SERPs.
- Think About The Featured Snippet.
The featured snippet, (sometimes referred to as position 0) is a competitive position in the SERPs. This 'position 0' sometimes appears when users ask questions, providing users with a quick answer to their query.
So in short, to achieve this competitive position 0 rank and be at the top of the organic search results, you have to know what questions your readers are asking and create high quality content that answers those questions.
This means you need to think about questions rather than keywords alone, so think about searches that start with: “how", “what" and “why". For example, if you're a Logo Design business, you could create content optimised for the keyword “what makes a good logo?"
- Create Good, High Quality Content.
Again, some things remain the same and high quality content is one of them. Search engines such as Google, Yahoo and Bing want to provide their users with quality information that is relevant to the user's search. As such, if you want to rank high for particular searches, you'll need to produce high quality content that is relevant to that search query.
Additionally, quality content isn't just important for Search Engine Optimisation however; it is also a fantastic way to provide your users with a great user experience. If you're creating high quality content that is relevant to your business; providing users with the information that they are searching for not only could you potentially increase your rankings in SERPs, you could also potentially see your conversion rates increase.
Creating high quality content can be difficult, so if you would like to learn more about creating high quality for your website with the aim of ranking higher in search engine results pages, you can do so by reading our blog titled, “5 Ways How Good Website Content Can Help You To Get Great Rankings".
- Optimise For Voice Search Using Mobile Devices And Home Assistants.
In 2017 voice search rose in popularity, especially with home assistant products such as Amazon Echo and Google Home.
Many are expecting to see voice search rise in popularity, so when you're considering your 2018 SEO strategy, think about voice search and how you can best optimise your content. One such way is to focus more on long tail keywords that are more specific to a certain search query. Additionally, as voice search is also used on mobile devices, a focus on local SEO with regards to voice search could also be a very important aspect of search engine optimisation for your business in 2018. If local SEO is already being implemented in your current search engine marketing strategy, then consider making some changes to your local SEO marketing strategy for the future that considers users utilising voice search on their mobile devices.
Interested In SEO Marketing? Consider An Advanced Training Course Or A Professional Search Engine Optimisation Service From The Promote Team
If you are interested in learning more about search engine optimisation techniques, or if you're interested in a professional SEO service from a talented team of digital marketing professionals, consider our advanced training course or our professional SEO marketing services.
Advanced SEO Training
Promote can provide a fantastic advanced training course where you will have the opportunity to learn about SEO concepts and terminology, how to identify realistic SEO goals, how to complete effective keyword research and how to optimise your website's on page content.
With an advanced SEO training course from the Promote team, you will receive a personalised experience. We only ever book a maximum of five delegates on any single course, this means that those attending the course can enjoy a personalised experience in which they will be able to ask questions about the course materials or search engine optimisation.
At the end of the session, you'll receive a copy of our SEO manual, alongside digital files containing all documentation and useful links & resources.
So whether you're a business who wants to learn more about advanced Search Engine Optimisation techniques and improve your own rankings, or if you're a complete novice to SEO, consider an advanced SEO training course from Promote.
Professional SEO Services
The talented team of digital marketing professionals at Promote can provide your business with a high quality profession search engine optimisation service.
Our talented team of digital marketing professionals have provided high quality SEO services for a wide variety of different businesses from numerous different industries. The Promote team is comprised of very dedicated digital marketing professionals who keep up to date with the latest search engine marketing trends and techniques in order to provide high quality services.
So if you're interested in a SEO marketing campaign from our friendly and talented team, please don't hesitate to contact us today.
Contact The Friendly Promote Team Today
If you would like to learn more information regarding Search Engine Marketing or our advanced training courses, please don't hesitate to get in touch with our friendly team of SEO professionals.
If you would like to contact us, you can do so by calling our team on 0845 050 2500, our lines are open Monday to Friday, 9.00am to 5.30pm. However, if you would prefer to reach out to us online, you can contact us in the following three ways:
- Filling out our enquiry form.
- Sending us an email at firstname.lastname@example.org,
- Using the 'Chat with us!' feature in the bottom right of your browser,
Or by following us on Twitter @Promote_Agency.