Pay Per Click (PPC) Training

Want to book your place on a course? Call us on 0845 050 2500

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Of all the forms of online marketing available for intrepid businesses, pay per click advertising is one of the most effective. When implemented effectively, a well run PPC campaign can lead to a huge increase in traffic seeing an almost instant return on investment. However, it can be daunting for the inexperienced. To counter this, we offer expertly run PPC training courses at Promote.

Why Should You Take Advantage Of PPC Training?

A badly constructed pay per click advertising campaign can lead to marketing budgets being eaten up with little to no benefit in terms of traffic, customer retention or ROI. Trying to teach yourself the complexities of Google AdWords, the correct terminology and best practices can lead to confusion and the bleeding of budgets.

To ensure that you're prepared to throw yourself into the heady world of paid online advertising, you're going to need the proper PPC training. Our courses are designed to cover the essentials of paid search ad campaigns, best practice tools and techniques to achieve the results your hard work deserves.

The course leader will also discuss more complex aspects of PPC. By breaking them down into easy to understand processes that can be applied to your own campaign. Our course will provide you with the tools to be able to:

Set up a successful AdWords campaign

Choose effective keywords

Better understand budget and quality scores

Improve conversions

Our PPC Course Overview

Due to commercial confidentiality, we can't go into all the ins and outs of our PPC training course on this page. We can, however, give you a little taster of what to expect:

Introduction to PPC Concepts

Keyword Research and Analysis

Evaluating Markets and Competition

Optimising PPC Campaign Structure

Ad Group Optimisation for Quality Score and Ad Rank

Effective Ad Text Copywriting

Important Factors for Landing Page Quality

Testing: A/B Split and Multi Variate

Interpretation of Results: CTR, Conversion and ROI

Best Practice Tips and Tricks from our Google Qualified AdWords Specialists

Our courses are lead by experts with a proven track record of pay per click success. To keep things intimiate and informal, with questions and conversation flowing, we only ever book 5 delegates onto each course. We believe this allows our course leaders to approach the training in a more consultative manner. Delegates will be able to gain more info and examine client websites for dynamic experience as no two PPC campaigns are the same!

Book Your Spot Today

Our courses are intensive, so they only run for one day from 10am – 5pm. To book your spot on the next one, or to find out the dates of the next course, please don't hesitate to get in touch.

Want to book a place on the course? Call 0845 050 2500 and choose us for your PPC training to achieve online success!

“Our account manager and the whole team at Promote.Agency have looked after us very well right from the start. Communication has been strong, prompt and, above all, frequent and consistent, keeping us in the loop at all times. We came to Promote with a Google penalty that a previous agency had not been able to get removed during a period of over 12 months. Promote worked steadily and methodically to get a huge number of toxic links removed and sent in a number of reconsideration requests to Google. After 5 months of perseverance, commitment and dedication, the Promote team achieved the ultimate result - our Google penalty has been lifted! We can't thank them enough and look forward to a great future working with them on our ongoing SEO and other projects.”

- Suzanne Faulkner, Director, Handles 4 Doors Ltd -

Where to Find Us


Head Office

Building 3-4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom

Northern Office

21 Great George Street Wigan, Great Manchester Lancashire WN3 4DL United Kingdom

London Office

71-75 Shelton Street Covent Garden London WC2 9JQ United Kingdom

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