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Pay Per Click (PPC) Training

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Of all the forms of online marketing available for intrepid businesses, pay per click advertising is one of the most effective. When implemented effectively, a well run PPC campaign can lead to a huge increase in traffic seeing an almost instant return on investment. However, it can be daunting for the inexperienced. To counter this, we offer expertly run PPC training courses at Promote.

Why Should You Take Advantage Of PPC Training?

A badly constructed pay per click advertising campaign can lead to marketing budgets being eaten up with little to no benefit in terms of traffic, customer retention or ROI. Trying to teach yourself the complexities of Google AdWords, the correct terminology and best practices can lead to confusion and the bleeding of budgets.

To ensure that you're prepared to throw yourself into the heady world of paid online advertising, you're going to need the proper PPC training. Our courses are designed to cover the essentials of paid search ad campaigns, best practice tools and techniques to achieve the results your hard work deserves.

The course leader will also discuss more complex aspects of PPC. By breaking them down into easy to understand processes that can be applied to your own campaign. Our course will provide you with the tools to be able to:

Set up a successful AdWords campaign

Choose effective keywords

Better understand budget and quality scores

Improve conversions

Our PPC Course Overview

Due to commercial confidentiality, we can't go into all the ins and outs of our PPC training course on this page. We can, however, give you a little taster of what to expect:

Introduction to PPC Concepts

Keyword Research and Analysis

Evaluating Markets and Competition

Optimising PPC Campaign Structure

Ad Group Optimisation for Quality Score and Ad Rank

Effective Ad Text Copywriting

Important Factors for Landing Page Quality

Testing: A/B Split and Multi Variate

Interpretation of Results: CTR, Conversion and ROI

Best Practice Tips and Tricks from our Google Qualified AdWords Specialists

Our courses are lead by experts with a proven track record of pay per click success. To keep things intimiate and informal, with questions and conversation flowing, we only ever book 5 delegates onto each course. We believe this allows our course leaders to approach the training in a more consultative manner. Delegates will be able to gain more info and examine client websites for dynamic experience as no two PPC campaigns are the same!

Book Your Spot Today

Our courses are intensive, so they only run for one day from 10am – 5pm. To book your spot on the next one, or to find out the dates of the next course, please don't hesitate to get in touch.

Want to book a place on the course? Call 0118 380 1002 and choose us for your PPC training to achieve online success!

“After having our website for many years, the leads generated had always been minimal and we were languishing a long way down in SEO searches. Having engaged their sister company to redesign our website, Promote oversaw a complete overhaul of our SEO campaign. The account management is excellent, the team responsive and the actions promised are delivered in a timely manner and to a high standard. The results speak for themselves! We are back on page 1 for our main keywords and have finally seen a payback from the website in terms of leads and revenue generation.”

- Claire Blackhurst, General Manager, Cory Environmental -