How Can AI Affect SEO?

Posted in Search Engine Optimisation by Promote on 15-Aug-18

Numerous different areas of our 21st century society are taking advantage of the scientific advancements with regards to artificial intelligence technology. However, can AI provide benefits for Search Engine Optimisation?

If you are interested in a professional SEO digital marketing service that uses the white-hat ethical SEO techniques with the goal of boosting your business' rankings in SERPs, get in touch with Promote Agency, adigital marketing agencyin Berkshire.

If you would like to contact our friendly and dedicated team, please call 0845 050 2500 and a member of staff will be happy to assist you with your enquiry.

How Can AI Affect SEO?

With regards to Search Engine Optimisation, there are numerous ways that AI can assist both consumers and businesses. Whilst there is an element of fear that AI could replace people, rendering certain skill sets obsolete. It is important to remember that AI could also complement our skills; assisting us and enabling us to provide a more effective and higher quality service. This potential future for AI could also apply to Search Engine Optimisation services, with AI boosting the capabilities of skilled SEO professionals.

For example, digital marketing agencies can take advantage of the use of AI in mobile devices such as virtual assistants, for example Siri in Apple Iphones. Indeed, by optimising their websites and content for both search queries which are typed into a search engine and queries which are spoken to a virtual assistant. The SEO professional could potentially boost the impact that their optimisation skills have on the website's rankings for specific search queries. If you would like to optimise your content for voice search, it is important to think about how users utilise voice search technology. This means choosing “voice friendly" keywords; focusing on long tail keywords as voice technology enables users to be more specific as it is often much quicker to speak than to type.

However, AI also provides opportunities with regards to insights. Indeed, AI could interpret patterns in data. Additionally, artificial intelligence could interpret this data at a scale of which people could never hope to replicate. Providing the information required for people to make informed decisions. For example, you could use AI to undertake a site performance analysis or a market trends analysis. Then the SEO professional can use that data to begin the planning phase of a professional SEO digital marketing solution.

Could Automation Play A Role In SEO?

SEO requires a large amount of attention over the course of a digital marketing campaign. As such, automation could result in significant amounts of time saved, which could free up time for SEO professionals to apply that time to strategy or content creation.

With automation, AI could assist SEO professionals. Indeed by automating tasks such as technical audits, keyword research, and tag management, professional digital marketers can utilise their specialist skills to tackle the more challenging aspects of SEO marketing, creating high quality content for clients.

AI Can Be Used To Personalise Content.

Thanks to AI, content can be personalised to a user, this means that discovery is not restricted to SERPs. For example, you could optimise your content with regards to Google Maps, making sure that your business profile is up to date and displays information relevant to potential customers/clients who are browsing your local area on Google Maps.

Promote Agency, A Talented Team Of Digital Marketing Professionals.

Our talented team of digital marketing professionals have the skills, knowledge, and experience to both identify the optimal keywords for your business and provide their professional advice with regards to which keywords will yield the best results. After identifying the optimal keywords, our copywriters will use their skills and experience to create effective content that in time will help your website to boost SERPs rankings.

Throughout the years, we have worked alongside numerous different businesses from a variety of different industries. Indeed, since our founding in 2000, we are proud to say that we are one of the most experienced digital marketing companies in the country.

We have experience working alongside businesses in industries such as automotive, fashion, technology, waste management, and traditional retail. So if you are in need of a SEO marketing solution, our talented team of digital marketing professionals can provide your business with a professional Search Engine Optimisation Service.

Professional Search Engine Optimisation In Berkshire From Promote Agency

As a business, it is very important that you keep up to date with the latest marketing techniques in order to attract new customers. By utilising digital marketing techniques such as Search Engine Optimisation, your business could boost your rankings on search engine results pages such as Google, Yahoo, and Bing. The advantages of ranking highly in search engine results pages are too great to ignore, so if you are interested in a professional SEO digital marketing service, get in touch with our friendly team today.

The digital marketing agency in Berkshire, Promote Agency has over 10 years of experience helping dozens of businesses reach the first page in SERPs and with the assistance of our skilled copywriters, we could do the same for your business.

Would You Like To Make An Enquiry? Do You Have Any Questions? Get In Touch With Our Friendly Team Today!

If you are interested in a professional Search Engine Optimisation service or any of the other digital marketing services that are available from Promote Agency such as SEO Training or PPC, please do not hesitate to get in touch with a member of staff.

If you would like to speak to the Promote Agency team, please call 0845 050 2500. Our lines are open Monday to Friday, 9.00am to 5.30pm. However, if you would prefer to reach out to us online, you can contact us in the following ways.

You can contact our team by:

  • Filling out our enquiry form.
  • Sending us an email at hi@promote.agency,
  • Using the 'Chat with us!' feature in the bottom right of your browser,
  • Or by following us on Twitter @Promote_Agency.


Alternatively, if you would instead prefer to meet our team in person to discuss our SEO services, please contact us using one of the above methods and arrange an appointment. Our head office is based in the South of England in Wokingham, Berkshire. However, if you are located in the North of the UK, we also have a Northern office which is located in Greater Manchester.

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