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How To Measure The True Value Of SEO For Your Business

Posted in Adaptive Marketing by on 11-Aug-15

No matter whether it's an individual buying some new shoes or a global company buying a new service, we all like to get value for money. This is especially true in business, as paying too much for little return can have far reaching consequences in both the short and long term. However when it comes to SEO, things are not quite as simple.

If you search for SEO services on Google, the results are likely to confuse you. SEO campaigns are advertised from anywhere from £20 to £10,000 a month, leaving the big question: what should you be paying?

Working Out The True Value Of SEO

It's human nature to be enticed more by the lower offers and be put off by the higher ones, however as SEO is an ongoing service over many months, the phrase 'you get what you pay for' really does apply. Any experienced online marketer will tell you that cheap SEO services are more than likely going to do more harm than benefit, and could even be detrimental depending on who you choose.

Each SEO agency will offer a slightly different service from the next, making it difficult to make direct comparisons between them This means you must also assess what you are getting for your money as well as how much you are paying, making the decision more complicated.

The best way to choose an SEO campaign is to focus more on what value it will bring to your business, rather than just the amount it will cost you. Look closely at what their campaigns consist of and whether this is in line with your businesses ambitions. Always be wary of sensational claims like 'guaranteed page 1 results in 3 months!' as they are almost certainly too good to be true.

Looking at the other companies the agency runs campaigns for is a good indicator, if they are companies of a similar size and are achieving good results, then there's a good chance the same results will work for you.

To some people SEO is mysterious and unexplainable, but by doing a bit of research and engaging with your SEO agency in Berkshire, you can achieve a basic understanding of what SEO is and the approach the campaign you have chosen will take. This also helps you to measure how well it is going and understand if anything happens which you weren't expecting.

Promote Agency – The Leading SEO Agency In Berkshire

At Promote we are the number one SEO agency in Berkshire, with experts in all things digital marketing. Our experienced team provide effective, SEO, PPC, CRO and social media campaigns to help your business gain rankings and increase traffic.

Give us a call today and find out what makes us the leading SEO agency in Berkshire, contact us on 0845 050 2500 or email hi@promote.agency

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