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The Advantages Of Professional SEO Training

Posted in Search Engine Optimisation by Promote Agency

Every business is different and as such, your digital marketing needs are also different. So if a Search Engine Optimisation service isn't appropriate for your business, consider a professional SEO training course from Promote; a SEO agency in Berkshire.

The Advantages Of Professional SEO Training From Promote

There are numerous advantages to attending a professional Search Engine Optimisation training course from Promote, some of which are discussed below. However, if you would like to speak to a member of our team and enquire about SEO, please feel free to call our friendly and dedicated team on 0118 380 1002, Monday to Friday between the hours of 9.00am and 5.30pm.

Search Engine Optimisation Training From Skilled SEO Professionals

If you attend a Promote SEO training course, you will be instructed by a skilled professional. The Promote team are experts in everything we do with regards to Search Engine Marketing. We use our skills to provide clients with high quality Search Engine Optimisation services, including professional SEO training.

Your instructor will teach you about numerous different SEO techniques that you can use. We'll inform you about ethical Search Engine Optimisation techniques (also known as White Hat SEO) and discuss the history of Google and significant algorithm updates such as Panda, Penguin and Hummingbird.

Additionally, our training courses are also beginner friendly. We will teach you SEO concepts and terminology, so if you are unfamiliar with acronyms such as LPO and CRO, don't worry our team can help.

Learn About The Importance Of Keywords

The Promote SEO agency in Berkshire will teach you about the importance of keywords and how to conduct high quality keyword research.

We'll teach you how to carry out competitive keyword analysis and explain how to decide on primary and secondary keywords. We'll also introduce different types of keywords, including long tail keywords.

Long tail keywords are made up of numerous different words and as such they could also be referred to as a search phrase. These keywords are specific to a product or service and this specificity means that they often have low competition.

Learn About SEO, Both On-Page And Off-Page

At a professional SEO training course from Promote, you'll gain the opportunity to learn about both on-page and off-page Search Engine Optimisation techniques. You'll learn about on-page techniques during the morning session and during the afternoon session you'll have the opportunity to learn about off page techniques.


With regards to on-page techniques, your instructor will teach you about technical aspects such as W3C, WAI, HTML improvements, Page speed, Crawl Errors, Duplicates, Robots.txt and much more.

Additionally, you'll also learn valuable content marketing skills such as LPO, blogs and techniques and tips to help you learn how to improve pages that already rank. Our on-page lessons also cover titles, meta descriptions, friendly URLs and natural copy.


With regards to off-page, you'll learn about backlink analysis and acquiring high quality natural backlinks. You'll also have the opportunity to learn about citations, outreach, reviews, press release syndication and page rank.

Training From Promote Is Focused On Your Website

During the afternoon session the training will be focused on your own website. This means that what you have learned about SEO techniques can be applied to your website. Additionally, your SEO trainer will be able to use their own knowledge and expertise within the Search Engine Optimisation industry to provide insights for you to take away.

At a Promote training course, we limit the maximum number of delegates to 5. This allows you to have one-to-one consultation with the SEO trainer regarding you own website and SEO techniques. By limiting the number of delegates to a maximum of 5, you will have the time to ask questions regarding Search Engine Optimisation, digital marketing and/or the course materials to the digital marketing professional who is leading the training session.

Additionally, with a professional training course from Promote, you'll also be able to enjoy a delicious hot beverage as tea, coffee, biscuits and lunch and provided! Also, at the end of the session you are welcome to join us for a drink at our own Bar and join in a game of pool or table tennis.

What Businesses Can Benefit From Professional SEO Training?

Lots of different businesses can benefit from professional Search Engine Optimisation training courses. So, whether you're a complete novice to the world of digital marketing and you want to improve your own rankings, or if you know the basics and want to learn some in depth knowledge, contact the Promote team and enquire about our professional SEO training courses.

Additionally, you'll also receive an in depth training manual and a copy of the presentation to take away. So, should you feel the need to, you can re-visit the topics covered during the training session.

Professional Training Courses From Promote

The Promote team can provide a wide variety of professional training courses including digital marketing training, SEO training, PPC training, CRO training, social media training and Google Analytics training.

What Makes A Training Course From Promote Different?

With Promote, all of our trainers work on real life digital marketing campaigns. Additionally, if applicable to the training course, your teacher will be Google Qualified. An example of this is our PPC and Google Analytics training courses.

When Are Advanced SEO Training Courses Available?

Our advanced SEO training courses are held every other Friday, so if you would like to book a place; please contact our team and book early to avoid disappointment as our sessions are limited to a maximum of 5 delegates.

Contact Our Team For More Information

If you would like more information regarding the professional training courses that are available from the Promote team, please feel free to contact us. Additionally, if you have any questions or concerns regarding our training courses, please don't hesitate to reach out to the Promote team, you can contact us in a variety of different ways.

You can give our team a call on 0118 380 1002, our lines are open Monday to Friday, 9.00am to 5.30pm. However should you wish to do so, you can meet our team in person.

If you would like to meet the Promote team in person, please give our team a call to arrange an appointment. As we are a SEO agency in Berkshire, our team is based in Wokingham, Berkshire; the centre of the UK's tech hub. However, for those located in the North, we also have a northern office which is based in Greater Manchester.

You can also contact our team online. If you would like to do so, you can:

  • Fill out our enquiry form.
  • Send us an email at,
  • Use the 'Chat with us!' feature in the bottom right of your browser,
  • Or by following us on Twitter @Promote_Agency.