Posted in Promote News by Promote Agency
You may have heard about Black Friday – the day, roughly a month before Christmas that sees retailers open up sales on their products in order to attract a multitude of interested customers. Did you know that there is an internet equivalent? Cyber Monday follows Black Friday and has been designed to allow eCommerce traders and their customers alike to experience the same benefits that physical retailers experience (but with much less hassle!)
Events such as Cyber Monday show why many local businesses are turning to digital marketing in Berkshire to improve the reach of their eCommerce websites. In this blog, we're going to look more at the impact of Cyber Monday – and if you're looking to improve the standing of your own eCommerce website, why you should be thinking about digital marketing too.
You can be forgiven for thinking that Cyber Monday is a relatively recent addition to the sales season before Christmas. In fact, it was introduced more than a decade ago and has grown in popularity ever since. Just like Black Friday is designed to get people in stores, Cyber Monday is designed to encourage people to do more of their shopping online, as eCommerce retailers big and small offer their shoppers heavily-discounted products in order to seal those all-important conversions.
According to statistics reported by US software tech firm, Adobe, over $3.4bn was spent online during Cyber Monday 2016. This represents a massive 12.1% increase on the previous year – and it's likely that the total for 2017 will top even that, as an increasing amount of different eCommerce retailers introduce Cyber Monday sales of their own.
You may be thinking events such as Cyber Monday (and Black Friday) are for the bigger retailers, those who can afford massive advertisement campaigns. Whilst that may be more applicable to Black Friday, where physical stores can only advertise to a specific locality – there are no boundaries in regards to advertising online. This means that even the smallest of companies can express their adverts to an interested audience. What's more, this audience can be further defined by the actual products they are looking for – all thanks to digital marketing in Berkshire.
The growth of the internet throughout the last decade has seen an increasing amount of people do their shopping from the comfort of their own homes, on their computers or on mobiles. This growth can be placed at the development of technology that has seen a vast improvement in the internet, the websites it hosts and the devices that display it all. Indeed, mobile browsing actually now accounts for MORE internet searches than those made on 'traditional' desktop computers.
Another reason that perfectly dovetails with the improvement in technology could simply be that people don't want to face the crowds and the chaos of the Christmas shopping season (this is something that Black Friday has illustrated in recent years!) The internet is on hand to benefit and as such, Cyber Monday is a win-win for eCommerce websites and shoppers alike – people get to stay in the comfort of their own homes, taking their time to shop for the particular products that they want, and the eCommerce websites benefit from their custom.
Think about that physical store on Black Friday for a second. Now imagine you're a particular product on the shelf (your choice as to what) – how many people will walk/run (as they do on Black Friday) past before you get picked up? It might be a while, as not everyone present will be vying to pick up the product that you are. By using digital marketing in Berkshire to target customers who will be using the internet to search for your specific product, you can cut out all of those passing customers and place your efforts into attracting those who are likely to buy you.
What's great about digital marketing is that you can implement it at any time you wish – if you're looking to grow your website on a Google search, for example, you can implement Search Engine Optimisation (SEO) in order to push your products up the search rankings. SEO sees the creation of content, designed to be placed on your website that uses keywords and a number of other methods, in order to attract the attention of a search engine in order for it to list your site highly in its listings. The more quality content you have – the better chance you stand of being listed highly.
Looking to take advantage of certain periods of the year, or sales dates such as Cyber Monday 2018? Then Pay-Per-Click (PPC) adverts will help. PPC employs relatively short-term, but highly effective adverts that are placed within a specific search and are further designed to catch the eye of the browser. As you'll only literally 'pay-per-click' they offer great value in driving people to your website. This is something that professional digital marketing in Berkshire can help greatly with.
Here at Promote, we are a vastly-experienced digital marketing agency who has a proven track record of helping all manner of business operations to improve their standing on the internet, giving them the opportunity to gain the attention that their products and services deserve. Aside from offering SEO and PPC, we are able to offer a vast range of digital marketing services and training – from Conversation Rate Optimisation (CRO), social media advertising, e-mail marketing and so much more.
If you would like further information on any aspect of our digital marketing in Berkshire service, please do not hesitate to get in touch with a member of our expert team today. You can give us a call on 0118 380 1002 or alternatively, you can send an e-mail to us at firstname.lastname@example.org.