Posted in Promote News by Promote Agency
Search Engine Optimisation is the perfect solution for long-term online marketing – not only does it cost relatively little when compared to other advertising methods but it also produces fantastic results.Any SEO agency will say that when it comes to building an effective advertising strategy, users will need to consider the usage of keywords in quality, lengthy content – and also the usage of relevant links.
Links are vital in modern SEO; if a website doesn't have outgoing links to relevant information or doesn't have any incoming links pointing out their content, then it's unlikely to be ranked highly against competitors that do. In this blog, we're going to examine just why links are important and how, if you're part of an eCommerce business yourself, why your website content needs to contain 'great' links.
From An SEO Agency: Why Are Links Important In SEO?
Google's search is ultimately a directory – it exists to drive people to the right places, so they can find the information they need. Not just the correct information – but correct information that is also of a high quality. Google can define this by the number of incoming links a web page has – if it contains fresh, original information that is great to read, more people will link to it.
Links are also important to SEO because there is an association between the quality and quantity of links to a website, as well as how much search traffic it receives. It's a common misconception that a webpage must contain as many links as possible in order for it to be seen by a search engine as 'useful'. Whilst this may have been true at one point, today the methods of using links in SEO is far more sophisticated; it's all about the quality of content that they link to.By placing as many links as possible, this suggests to the search engine that you have swamped the page with links, just because you can. By placing as many links in, it's likely that at least some of them won't be of the quality that search engines are after – further reducing the page's ranking.
Understanding What Defines 'Quality' Links
There are a number of different factors that a great quality link is made up of – here we're going to look at a few of them and explain how they help to produce great SEO:
Can I Stop When I've Gained Enough Links/High Rankings?
As any expert SEO Agency will tell you, the internet's fast-changing nature means that the relevance of websites and search engine algorithms change – not to mention competitors getting wise to SEO too. In order to maintain those quality links going to and from your website, you'll need to constantly update your content and implementing SEO will give you the best chance of maintaining a long-term presence on a search.
Looking For An Expert SEO Agency? Contact Promote Today
If you would like further information on how Promote can help to create the perfect SEO campaign for you, why not get in contact with our friendly SEO agency team today?Our experts have a long and varied experience in working with a multitude of different business types and sizes – the key link is that they all want to gain a position on page 1 of a Google search – something that we are able to help you work towards.
If you would like to learn more about our services,SEO or digital marketing in general, please do not hesitate to get in touch with us today. You can call us on 0118 380 1002 or alternatively, you can send us an e-mail at email@example.com