As one of the most respected British retailers of high-quality apparel and accessories, we were almost amazed when Tie Rack came to us with their mission statement. “We'd Like to improve organic traffic to our site, and increase conversions."
With a very limited online presence, Tie Rack was struggling to make an impression through digital marketing avenues. Our team at Promote were able to increase the amount of organic traffic that arrived at their site, and increase their online revenue by more than 131%.
For more than 20 years, Tie Rack has enjoyed an incredible reputation as one of the highest quality retailers of apparel and accessories. Since it was established, Tie Rack has become an easily recognisable brand, with presences in major travel hubs, including airports, and on high-streets across the world.
As a majorly physical retailer, Tie Rack had very little in the way of an online presence when they came to Promote. For a number of years, the extent of the Tie Rack's online efforts was limited to a flash-based website which only featured a small number of pages. For anything other than their brand name, Tie Rack was really struggling to be listed in the top 100 search engine positions.
As they realised how essential the internet was becoming to retail, Tie Rack commissioned a brand new eCommerce site to act as a platform for their online marketing efforts. Right from the beginning, our specialist team at Promote understood that enabling Tie Rack to rank for the highly-competitive keywords that they needed was going to be extremely difficult.
Tie Rack also lacked any form of social media presence, but never let it be said that our passionate team have shirked away from a challenge!
The event which made it much easier to integrate our SEO efforts into Tie Rack's online presence was the new website. As it was being built by the eCommerce company Advansys, we were easily able to implement our techniques even before the website itself went live.
One of the first gargantuan tasks for our experienced team was the creation of unique and SEO-friendly product descriptions. Balancing in-depth information with persuasive techniques, in a manner which fully complied with Tie Rack's guidelines, we were able to optimise the site in every conceivable white-hat fashion.
Whilst we worked on the product descriptions, we also created social media profiles and established clear online marketing strategies – including the now famous 'Tie-Rack Tuesday' competition – which encouraged thousands of shoppers to take to their social media and interact with Tie Rack.
In less than a month of the main eCommerce site going live, our clients were being listed on search engines, such as Google, for some of the most highly-competitive relevant keywords. This includes terms such as 'scarves', 'Ladies' scarves', 'Ladies accessories' and 'men's accessories'.
Our social media efforts resulted in a global and active community interacting with Tie Rack on a daily basis.
Want to improve your rankings and increase your traffic? Call us today on 0845 050 2500 to get started!
- Linda Dixon, Spark Activities -
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