Posted in Search Engine Optimisation by Promote
If you're searching for methods to increase your business's rankings in search engine results pages (SERPs), one good option is to hire a dedicated SEO agency to provide you with a professional search engine optimisation service .
However, with lots of agencies to choose from, it can be difficult to find the digital marketing agency that's right for you. To give you a helping hand, here is a list of 8 questions that you should ask a SEO agency.
Asking the right questions is very important. If you're searching for aprofessional agency to provide you with search engine optimisation services, you need to make sure that you hire a skilled and trustworthy agency. Failure to choose a reputable business could not only result in poor quality SEO, but it could also have a serious negative impact on your business; possibly resulting in search engine penalties!
So what questions should you ask a Search Engine Optimisation agency?
1. What Do You Know About Our Industry?
It's important to remember that it is likely that a SEO agency doesn't know much about your industry. After all, they are SEO experts and are not necessarily knowledgeable about your specific industry.
By asking this question you'll have an idea regarding how much information you'll have to provide them with so that they can create quality and optimised content for your business.
2. Do You Have Any Current Clients Within Our Industry?
If the agency is knowledgeable about your industry, they may have a client within the same industry as you or they may have had a previous client within the industry.
Choosing an agency that has previous experience within your industry can be very advantageous as the agency will likely be aware of resources that they can use in order to create SEO content for your business.
3. What Methods Will You Utilise To Increase Our Rankings?
It is very important that you only trust a business that utilises reputable techniques. These techniques are also known as White Hat techniques, which differ to Black Hat techniques.
Black Hat techniques can result in your website suffering from a penalty, as such it is very important that you only utilise ethical and responsible SEO techniques from a trustworthy business. If you would like to learn more about Black Hat SEO, you can read our blog titled “ Don't Get Penalised By Search Engines For Black Hat SEO! "
4. What Rankings Do You Estimate We Will Achieve?
There are no guarantees in search engine optimisation. Whilst many responsible and ethical agencies will work hard to boost your rankings with the goal of a rank one position, it's impossible to guarantee ranking first for a specific keyword.
So be very cautious if an agency claims that they can grant you a rank one position. However, a good SEO agency will explain the strategies that they will use, and what results they estimate over the months of the campaign.
Remember to stay clear of agencies that utilise black hat search engine optimisation techniques; if it sounds too good to be true, it probably is. Instead opt for a trustworthy SEO agency that utilises responsible andethical search engine optimisation techniques, such as Promote.
5. How Often Will We Communicate?
Different businesses benefit from different levels of communication. Some benefit from frequent communication whereas other businesses would prefer a weekly or monthly report.
This question is very useful in order to make sure that you are both on the same page with regards to how frequent the communication between the two of you will be.
6. What Techniques Do You Use For Local Rankings Specifically?
If you're interested in local search engine optimisation, remember to ask the agency about the techniques that they will use specifically for local rankings.
7. What Changes Will You Make To My Website?
It is likely that a SEO agency will either suggest changes or make changes to your website. It is very important that this is discussed before hand, so that you both know who is making the changes to the website.
It is also a good idea to ask this question because you'll learn what type of changes will be implemented. Will there be new copywriting content for your products and services; will they add new title tags? Will they redesign elements of your website?
8. Do You Also Offer PPC Campaigns?
It isn't an either or decision. SEO and PPC work very well together. Whilst SEO is often considered an investment as it takes time to be effective, PPC can deliver quick results. As such the two forms of digital marketing work great together.
If you're interested in learning more about PPC advertising you can browse our page regarding pay per click on our list of Digital Marketing Services.
If your website's rankings have recently dropped and you're interested in hiring a dedicated SEO agency to provide a professional search engine optimisation service, give the friendly and dedicated team at Promote a call.
Whether you're searching for a professional SEO service to optimise your website and create content with the goal of boosting your rankings in SERPs. Or if you're interested in the search engine optimisation training that we provide, the friendly and dedicated Promote team will be happy to help.
If you are interested in any of our professional search engine optimisation services or if you would like any additional information, please don't hesitate to call. Our friendly and dedicated team will be happy to assist your with your enquiry.
To get in touch with us, give our team a call on 0118 380 1002, our lines are open Monday to Friday between the hours of 9.00am to 5.30pm.
Clients are welcome to meet us in person. If you would like to arrange a meeting please feel free to give our team a call and make an appointment. Our team is based in Wokingham, Berkshire; the centre of the UK's tech hub. However, for those located in the North, we also have a northern office which is based in Greater Manchester.
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